Fat Loss & Strength Coaching For Men Over 50.
Personalised coaching for men 50+ focused on fat loss, performance, and long-term health.
Fat Loss & Strength Coaching for Men Over 50
Lose stubborn fat, rebuild strength, and feel confident again
without extreme diets, endless cardio, or wrecking your joints.
Personalised coaching for men 50+ focused on fat loss, performance, and long-term health.
mFat Loss & Strength Coaching for Men Over 50
Lose stubborn fat, rebuild strength, and feel confident again
without extreme diets, endless cardio, or wrecking your joints.
Personalised coaching for men 50+ focused on fat loss, performance, and long-term health.
Fat Loss & Strength Coaching for Men Over 50
Lose stubborn fat, rebuild strength, and double your energy without extreme diets, endless cardio, or wrecking your joints.
Personalised coaching for men 50+ focused on fat loss, performance, and long-term health.
Personal coaching. Limited spaces. No fads.
Discover the 4-Pillar Framework Built for Men Over 50
This isn’t another generic fitness plan. It’s a structured, sustainable framework designed specifically for men over 50 who want to lose fat, rebuild strength, and feel confident in their body again without extreme dieting or punishing workouts.
The four pillars work together to improve strength, movement, nutrition, and recovery so progress feels achievable and repeatable, not overwhelming. This approach has helped hundreds of men over 50 finally break through plateaus and get real results.
In this short video, I explain how the 4-pillar framework works.
Build strength without joint pain
Lose fat without extreme restriction
Eat in a way that fits your life - no restriction or rules you hate
Recover properly so progress continues
Fat Loss After 50 Is Different, Your Coaching Should Be Too.
If you’re over 50 and struggling to lose fat, it’s not because you’ve lost discipline.
It’s because your body doesn’t respond the same way it used to.
Hormones shift
Recovery slows
Muscle mass becomes harder to maintain
Fat loss becomes stubborn
Doing more cardio or eating less only leads to fatigue, injuries, and frustration.
This coaching is built specifically for men over 50 who want fat loss, strength, and long-term health - not quick fixes.
Fat Loss After 50 Is Different
Your Coaching Should Be To
If you’re over 50 and struggling to lose fat, it’s not because you’ve lost discipline.
It’s because your body doesn’t respond the same way it used to.
Hormones shift
Recovery slows
Muscle mass becomes harder to maintain
Fat loss becomes stubborn
Doing more cardio or eating less only leads to fatigue, injuries, and frustration.
This coaching is built specifically for men over 50 who want fat loss, strength, and long-term health - not quick fixes.
This Is Not Generic Online Fitness Coaching.
Most fitness programmes are designed for younger men with fast recovery and stable hormones. That approach stops working later in life.
My coaching is built specifically for men over 50 and focuses on:
Strength training that protects joints and preserves muscle
Nutrition that supports fat loss without wrecking energy
Recovery and mobility to stay pain-free and consistent
Longevity-focused strategies for sustained performance and long-term health
Where appropriate, I also provide clear, responsible guidance around hormone optimisation. This is always approached from a health-first perspective, based on individual needs, blood work, medical oversight, and long-term sustainability.
The goal is not shortcuts or extreme interventions, but improving quality of life, recovery, energy, and performance in a way that supports longevity and ongoing health.
This is Not Generic Fitness Coaching
Most fitness programmes are designed for younger men with fast recovery and stable hormones.
That approach stops working later in life.
My coaching is built specifically for men over 50 and focuses on:
Strength training that protects joints and preserves muscle
Nutrition that supports fat loss without wrecking energy
Recovery and mobility to stay pain-free and consistent
Longevity-focused strategies for sustained performance and long-term health
Where appropriate, I also provide clear, responsible guidance around hormone optimisation. This is always approached from a health-first perspective, based on individual needs, blood work, medical oversight, and long-term sustainability. The goal is not shortcuts or extreme interventions, but improving quality of life, recovery, energy, and performance in a way that supports longevity and ongoing health.
This is Not Generic Fitness Coaching
Most fitness programmes are built for younger bodies, fast recovery, high volume, and the assumption that more effort always equals better results.
After 50, that model breaks down. Joints take longer to recover, energy is harder to restore, and pushing harder often delivers less, not more.
50FIT is built around this reality. Training is structured to preserve muscle and protect joints. Nutrition supports fat loss without draining energy. Recovery and routines are treated as part of the plan, not an afterthoughts.
My coaching is built specifically for men over 50 and focuses on:
Joint-friendly strength training that preserves muscle
Fat-loss nutrition without energy crashes
Recovery and mobility for pain-free consistency
Longevity-focused strategies for long-term health and performance
Built for men over 50 with real lives and real recovery needs.
This isn’t about doing more - it’s about doing what actually works at this stage of life, consistently and without burnout.
Why I Coach Men Over 50.
Hi I'm Grant,
For most of my life, I struggled with my weight. I tried all the diets, followed all the advice, and did what I thought I was supposed to do. I could lose weight but I always gained it back.
In my late 40s, I finally stopped chasing quick fixes and decided to understand what was actually going on with my body. Over the next two years, I lost over 80 lbs, rebuilt my strength, and reached a level of fitness I’d never achieved before — including visible abs at 50.
That change didn’t come from extremes. It came from learning how fat loss, recovery, and training really change as we get older, and adjusting the approach instead of fighting my age.
That journey is the reason 50FIT exists.
“By 50, I was in better shape than I’d been in decades.”
Today, I coach men over 50 who want results they can maintain, using an approach designed for this stage of life. The focus is on preserving muscle, protecting joints, improving recovery, and building results that last.
I don’t believe in punishing your body.
I believe in intelligent training and sustainable nutrition that works with it.
You can see my full weight loss journey on instagram here
Why I Coach Men Over 50
Hi I'm Grant
For most of my life, I struggled with my weight. I tried every diet, followed the advice, and did what I thought I was supposed to do. I could lose weight, but I always gained it back.
In my late 40s, I stopped chasing quick fixes and decided to understand what was actually happening in my body. Over the next two years, I lost over 80 lbs, rebuilt my strength, and reached a level of fitness I’d never achieved before including visible abs at 50.
" By 50, I was in better shape than I’d been in decades."
That change didn’t come from extremes. It came from understanding how fat loss, recovery, and training change as we get older and adjusting the approach instead of fighting my age.
That journey is the reason 50FIT exists.
Today, I coach men over 50 who want results they can maintain, using an approach designed specifically for this stage of life. The focus is on preserving muscle, protecting joints, improving recovery, and building strength and energy that last.
I don’t believe in punishing your body.
I believe in intelligent training and sustainable nutrition that works with it
You can see my full weight loss journey on instagram here
Is This Online Coaching Right For You?
You want a realistic plan that fits your life and your body - not a generic made-for-all program.
This is for you if :
You’re a man aged 50+
You struggle to lose fat despite training or dieting
You want to rebuild strength and energy
You care about long-term health and longevity
You are ready to follow a structured plan
Not for you if :
You're 40 years old or less
You want a quick fix fatloss strategy or shortcut
You are unwilling to train consistently
You are looking for gimmicks or extreme dieting
You are not open to coaching or accountability
Still not sure? or have any questions please drop me a message below.
Is This Online Coaching Right For You?
You want a realistic plan that fits your life and your body - not a generic made-for-all program.
SUITABLE :
You’re a man aged 50+
You struggle to lose fat despite training or dieting
You want to rebuild strength and daily energy
You care about long-term health and longevity
You are ready to follow a structured, sustainable plan
Not SUITABLE :
You're 40 years old or less
You’re looking for a quick fix, shortcut or rapid fat-loss
You’re unwilling to train consistently
You want gimmicks or extreme dieting
You’re not open to coaching, structure or accountability
Still not sure or have questions? Drop me a message below.
How It Works:
A clear, no-nonsense process built around your body and goals.
Step 1
Apply
Complete a short application so I can understand your goals, background, and current challenges.
Step 2
Personal Review & Plan
I assess your training history, lifestyle, recovery, any barriers and health considerations to determine the right approach.
Step 3
Tailored Coaching
Receive a sustainable plan built around your body and life.
How It Works:
A clear, no-nonsense process built around your body and goals.
step 1- Application
Complete a short application so I can understand your goals, training history, lifestyle and current challenges.
This helps determine whether 50FIT is the right fit for you before we move forward.
step 2 - Personal Review & Plan
Receive a sustainable coaching plan built around your body, schedule and recovery needs.
Training, nutrition and routines are structured to deliver progress without burnout.
step 3 - Tailored coaching
Receive a sustainable plan built around your body and life.
Takes 2 minutes. No obligation.
What My Clients Typically Achieve.
Noticeable fat loss without extreme dieting
Improved physique, strength, mobility, and joint health
Better energy, sleep, and recovery
Increased confidence and consistency
A clear plan for long-term health and longevity
"I am already down over 10kg"
“I didn’t want to be treated like a 20 something gym bro. Grant understood that straight away. Training is manageable, recovery and sleep is much better and i am already down over 10kg."
Tom W. 46
"Couldn't recommend Grant enough"
“The difference here is realism no extremes, no nonsense, Grant gives a clear plan that actually fits real life. My weight is down, my joints feel better and my energy has massively improved.”
Paul R. 57
What My Clients Typically Achieve
My clients improve how they look, move, and feel through a structured approach designed specifically for men over 50. There are no extreme diets or punishing workouts. Training focuses on building strength, protecting joints, and restoring confidence in movement, while nutrition remains flexible and sustainable.
The goal is long-term progress, better health, and a body that performs well year after year, not a short-term transformation followed by burnout.
Noticeable fat loss without extreme dieting
Improved physique, strength, mobility and joint health
Better daily energy, sleep and recovery
Increased confidence and consistency
A clear plan for health, performance and longevity
This is achievable and realistic at 50+
"I am already down over 10kg"
“I didn’t want to be treated like a 20 something gym bro. Grant understood that straight away. Training is manageable, recovery and sleep is much better and i am already down over 10kg."
Tom W. 46
"Couldn't recommend Grant enough"
“The difference here is realism no extremes, no nonsense, Grant gives a clear plan that actually fits real life. My weight is down, my joints feel better and my energy has massively improved.”
Paul R. 57
"No sales pressure, No gimmicks"
“Grant’s approach just makes sense. No sales pressure, No gimmicks, just a realistic plan that works in real life. Grant even came to my home town gym as i had bad gym anxiety."
James T. 59
"I feel better in my 50s than i did in my 40s"
“Working with Grant was the first time I understood why things hadn’t worked before. I’m down 4 stone, and strength is up. I feel better in my 50s than I did in my 40s."
Mark S. 54
Stop Doing What Worked At 30 - Start Training In A Way That Works At 50+
Stop guessing
Stop jumping between programmes
Stop doing what worked 20 years ago.
There’s no obligation — I’ll review your application and get back to you within 1 business day.
Still not sure? or have any questions please drop me a message below.
Stop Doing What Worked At 30 - Start Training In A Way That Works At 50+
Stop guessing
Stop jumping between programmes
Stop doing what worked 20 years ago.
There’s no obligation — I’ll review your application and get back to you within 1 business day.
Still not sure? or have any questions please drop me a message below.
Frequently Asked Questions:
Clear answers to help you decide if 50FIT is right for you.
Q: What exactly is 50FIT?
50FIT is personalised online coaching for men over 50 who want to lose fat, build strength, and feel fitter without extremes. Everything is tailored to your age, lifestyle, recovery, and training history - not generic plans.
Q: Who is 50FIT for?
50FIT is for men aged 50+ who want sustainable results and are willing to follow a structured, sensible approach. Most clients have trained previously, tried diets in the past, and are tired of repeating the same cycle.
Q: Do you work with clients under 50?
Yes. While 50FIT is designed specifically for men over 50, I also work with men in their 40s who want a smarter, sustainable approach to training and fat loss. The principles are the same - intelligent training, sensible nutrition, and long-term results with the plan tailored to the individual.
Q: Do I need to track calories or food?
That depends on you. Some clients track closely, others use simpler structures. The approach is chosen based on what you can realistically stick to long term.
Q: How quickly will I see results?
Most men notice improvements in energy, strength, and focus within the first few weeks. Visible fat loss follows with consistency. The goal is progress you can maintain, not rushed results.
Q: Is 50FIT online or in person?
50FIT is delivered fully online, which allows flexibility around work, travel, and family life while still providing personalised coaching and accountability.
Q: How long do clients work with you?
Most clients stay for several months or longer. This isn’t a short challenge - it’s about building habits and systems that last.
Q: How much time is required each week?
Most train for around 1 hour, 2–4 times per week, with sessions designed to be efficient and realistic.
Q: Do I need a gym membership?
Not necessarily. Coaching is adapted to whatever equipment you have access to, whether that’s a gym or a home setup.
Q: Do I have to follow a specific diet?
No. Nutrition is structured but flexible to your taste, with the aim of long-term consistency rather than short term restriction.
This isn’t four habits. It’s one system.
Four pillars. One simple system. Built for men over 50
mOVEMENT
Train smarter, not harder.
Three strength sessions per week designed to rebuild muscle, protect joints and increase energy, not leave you exhausted. Built to fit around work, family and proper recovery.
recovery
Progress starts outside the gym.
When sleep and stress are managed properly, energy, focus and motivation return naturally. Instead of fighting fatigue, the body starts working with you, not against you.
fUEL
Energy starts on your plate.
Simple, protein-focused meals that stop afternoon energy crashes and support fat loss. No fads, just a sustainable way of eating that works long term for real life.
Systems
Energy is a resource. protect it.
Simple routines and decision-hacks remove daily friction and mental drain. When life runs on systems, consistency and focus become automatic.
When movement, fuel, recovery, and systems work together, energy stops collapsing and progress sticks.
Stop Doing What Worked At 30 - Start Training In A Way That Works At 50+
Stop guessing
Stop jumping between programmes
Stop doing what worked 20 years ago.
There’s no obligation — I’ll review your application and get back to you within 1 business day.
Still not sure? or have any questions please drop me a message below.
Stop Doing What Worked At 30 - Start Training In A Way That Works At 50+
Stop guessing
Stop jumping between programmes
Stop doing what worked 20 years ago.
There’s no obligation — I’ll review your application and get back to you within 1 business day.
Still not sure? or have any questions please drop me a message below.
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