Fat Loss & Strength Coaching For Men Over 50.
Personalised coaching for men 50+ focused on fat loss, performance, and long-term health.
Fat Loss & Strength Coaching for Men Over 50
Lose stubborn fat, rebuild strength, and feel confident again
without extreme diets, endless cardio, or wrecking your joints.
Personalised coaching for men 50+ focused on fat loss, performance, and long-term health.
mFat Loss & Strength Coaching for Men Over 50
Lose stubborn fat, rebuild strength, and feel confident again
without extreme diets, endless cardio, or wrecking your joints.
Personalised coaching for men 50+ focused on fat loss, performance, and long-term health.
Fat Loss After 50 Is Different, Your Coaching Should Be Too.
If you’re over 50 and struggling to lose fat, it’s not because you’ve lost discipline.
It’s because your body doesn’t respond the same way it used to.
Hormones shift
Recovery slows
Muscle mass becomes harder to maintain
Fat loss becomes stubborn
Doing more cardio or eating less only leads to fatigue, injuries, and frustration.
This coaching is built specifically for men over 50 who want fat loss, strength, and long-term health - not quick fixes.
Fat Loss After 50 Is Different
Your Coaching Should Be To
If you’re over 50 and struggling to lose fat, it’s not because you’ve lost discipline.
It’s because your body doesn’t respond the same way it used to.
Hormones shift
Recovery slows
Muscle mass becomes harder to maintain
Fat loss becomes stubborn
Doing more cardio or eating less only leads to fatigue, injuries, and frustration.
This coaching is built specifically for men over 50 who want fat loss, strength, and long-term health - not quick fixes.
This Is Not Generic Online Fitness Coaching.
Most fitness programmes are designed for younger men with fast recovery and stable hormones. That approach stops working later in life.
My coaching is built specifically for men over 50 and focuses on:
Strength training that protects joints and preserves muscle
Nutrition that supports fat loss without wrecking energy
Recovery and mobility to stay pain-free and consistent
Longevity-focused strategies for sustained performance and long-term health
Where appropriate, I also provide clear, responsible guidance around hormone optimisation. This is always approached from a health-first perspective, based on individual needs, blood work, medical oversight, and long-term sustainability.
The goal is not shortcuts or extreme interventions, but improving quality of life, recovery, energy, and performance in a way that supports longevity and ongoing health.
This is Not Generic Fitness Coaching
Most fitness programmes are designed for younger men with fast recovery and stable hormones.
That approach stops working later in life.
My coaching is built specifically for men over 50 and focuses on:
Strength training that protects joints and preserves muscle
Nutrition that supports fat loss without wrecking energy
Recovery and mobility to stay pain-free and consistent
Longevity-focused strategies for sustained performance and long-term health
Where appropriate, I also provide clear, responsible guidance around hormone optimisation. This is always approached from a health-first perspective, based on individual needs, blood work, medical oversight, and long-term sustainability. The goal is not shortcuts or extreme interventions, but improving quality of life, recovery, energy, and performance in a way that supports longevity and ongoing health.
Book Your Free 50FIT Clarity Call
A no-pressure call to assess where you are now, what’s holding you back, and whether 50FIT is the right fit for you
What we’ll cover on the call:
Review your current situation to identify what is and isn’t working
Identify the three biggest problem areas in your eating and training habits
Outline a clear action plan to move you toward the results you want
step 1- Choose your time
Choose a time that suits you. Calls are held via Zoom and typically last 15-30 minutes.
You’ll receive a confirmation email with all the details once booked.
This is simply a conversation to help you decide your next step. No pressure, no commitment, and no sales tactics.
Why I Coach Men Over 50.
Hi I'm Grant,
For most of my life, I struggled with my weight. I tried all the diets, followed all the advice, and did what I thought I was supposed to do. I could lose weight but I always gained it back.
In my late 40s, I finally stopped chasing quick fixes and decided to understand what was actually going on with my body. Over the next two years, I lost over 80 lbs, rebuilt my strength, and reached a level of fitness I’d never achieved before — including visible abs at 50.
That change didn’t come from extremes. It came from learning how fat loss, recovery, and training really change as we get older, and adjusting the approach instead of fighting my age.
That journey is the reason 50FIT exists.
“By 50, I was in better shape than I’d been in decades.”
Today, I coach men over 50 who want results they can maintain, using an approach designed for this stage of life. The focus is on preserving muscle, protecting joints, improving recovery, and building results that last.
I don’t believe in punishing your body.
I believe in intelligent training and sustainable nutrition that works with it.
You can see my full weight loss journey on instagram here
Is This Online Coaching Right For You?
You want a realistic plan that fits your life and your body - not a generic made-for-all program.
This is for you if :
You’re a man aged 50+
You struggle to lose fat despite training or dieting
You want to rebuild strength and energy
You care about long-term health and longevity
You are ready to follow a structured plan
Not for you if :
You're 40 years old or less
You want a quick fix fatloss strategy or shortcut
You are unwilling to train consistently
You are looking for gimmicks or extreme dieting
You are not open to coaching or accountability
Still not sure? or have any questions please drop me a message below.
How It Works:
A clear, no-nonsense process built around your body and goals.
Step 1
Apply
Complete a short application so I can understand your goals, background, and current challenges.
Step 2
Personal Review & Plan
I assess your training history, lifestyle, recovery, any barriers and health considerations to determine the right approach.
Step 3
Tailored Coaching
Receive a sustainable plan built around your body and life.
What My Clients Typically Achieve.
Noticeable fat loss without extreme dieting
Improved physique, strength, mobility, and joint health
Better energy, sleep, and recovery
Increased confidence and consistency
A clear plan for long-term health and longevity
"I am already down over 10kg"
“I didn’t want to be treated like a 20 something gym bro. Grant understood that straight away. Training is manageable, recovery and sleep is much better and i am already down over 10kg."
Tom W. 46
"Couldn't recommend Grant enough"
“The difference here is realism no extremes, no nonsense, Grant gives a clear plan that actually fits real life. My weight is down, my joints feel better and my energy has massively improved.”
Paul R. 57
Stop Doing What Worked At 30 - Start Training In A Way That Works At 50+
Stop guessing
Stop jumping between programmes
Stop doing what worked 20 years ago.
There’s no obligation — I’ll review your application and get back to you within 1 business day.
Still not sure? or have any questions please drop me a message below.
Stop Doing What Worked At 30 - Start Training In A Way That Works At 50+
Stop guessing
Stop jumping between programmes
Stop doing what worked 20 years ago.
There’s no obligation — I’ll review your application and get back to you within 1 business day.
Still not sure? or have any questions please drop me a message below.
Stop Doing What Worked At 30 - Start Training In A Way That Works At 50+
Stop guessing
Stop jumping between programmes
Stop doing what worked 20 years ago.
There’s no obligation — I’ll review your application and get back to you within 1 business day.
Still not sure? or have any questions please drop me a message below.
